Yesterday I read a article on the evils of cold calling -- the author was giving advice not to cold call as a lead generation tactic because "nothing says I'm desperate for work more than cold calling."
Huh?
For the purpose of this post, it doesn't matter if you like or dislike cold calling. What matters is your opinion.
For my part, I don't beleive cold calling makes you appear any more desperate than posting multiple times on your blog a week, mailing a stack of postcards, updating twitter throughout the day or any other myriad of marketing and sales activities.
If you want to look desperate offer a discount month-after-month, announce every sale or reduce prices without reason.
But call someone on the phone you've never met to discuss a business proposition? Hardy desperate.
What do you think?
