BusinessWeek has a nice online article about pricing -- A New Pricing Plan to Lure 'Dormant' Customers. The key takeaway is you can and should use pricing to create new and more sales opportunities. It's a good article to read and consider.
Not all people are motivated or capable of buying the same way. Offering different buying options can spur otherwise dormant demand for your products or services.
Something to add to the article is while considering different price models -- rent, lease, own, layaway, share, terms, etc. -- your should also consider raising your price.
Yes, I said consider raising your price.
Price indicates value and quality. Especially with premium offers, if the price is too low, you can unwittingly chase demand away who believe your offer to be too good to be true or incapable of delivering the promised quality because it's too cheap.
The bottom-line is price is something that should be test like all other parts of your offer. Get creative. It's a great opportunity!
What do you think? Do you have any creative pricing examples to share? What pricing offers grab your attention?
