Do you have a big idea - a thought or perspective of your business or market that simplifies complex concepts or causes a paradigm shift in how others view their world? If not, you should pursue one.
A big idea guides you, leads your approach to solving problems, and is your fall-back when things get tough in your business or market.
Big ideas are worth paying for. Big ideas are what prospective customers notice. Big ideas are the creative engine of your business and person.
Big ideas can be borrowed, built upon, and perfected. Find a big idea and make it bigger. Take a good idea and make it great!
Finding a big idea can be difficult. But knowing where to look is easy -- just look at your customers, their market, and their opportunities. Look for the missing piece in what they're trying to accomplish. Seek the answer to the question they've been asking. Find a better or clearer way. Solve problems and open opportunities. Innovate. That's how you go about finding your big idea.
Big ideas can be presented as perspective, process, insider knowledge, and expertise. You can market your big idea and make it the cause of everything you do.
The main thing to understand is big ideas create opportunity for your business. And your customers will notice. And your competitors will be shaken And your perspective on what you do will never be the same.
What's your big idea?
