I've worked with a company, product or service that wasn't the best. Maybe you have too.
You know the scenario – we weren't the least expensive, the most feature rich, the most flexible.
We were a good company with a good offer, but we didn't really offer anything special.
Or did we?
I believe we offered something far superior to our competition -- ourselves. We offered outstanding sales, service, and account management. I always believed my team and I were the superior part of the deal.
We are the unfair advantage. And so are you.
In any deal, you are the most important part of the offer. You are the one thing that can't be bought from the competition.
As long as your offer meets the basic features and functionality required in your market, you are the difference that matters most. And that's the best news you can have in sales. That means the deal is yours to lose.
Can your completion deliver better follow-through, representation, and creativity? Can you be beat in delivering superior service? Can someone care for your prospect more than you?
If so, you're screwed. If not, you can't lose.
