Whether or not you are aware, your business is known for something. Your customers know it and your prospects will eventually discover it.
Your business is known for one of these or related characteristics: fast response, committed, hard to work with, stringent, openness, expert, clueless, trustworthy, loyal, etc.
Just as people carry favorable or negative reputations, your business character is known. It can be a great asset or a reason to avoid your offer.
And it's not just your business that is known.
If you work in a larger company, your department and work group carry reputations and are known for their character.
Great character can lead to great success.
It's important to know your bushiness’s character and protect its good qualities as you would your personal reputation. They're one and the same.
What do you think? Does character count when it comes to business? Or is a good product at a fair price enough?
