Jim Logan


Copy review service PDF Print E-mail
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Written by Jim Logan   
Tuesday, 20 May 2008 09:45

A little over a year ago I launched a copy review service. The service was an experiment of sorts. I never promoted it much, but many people purchased it. I took the link down months ago and haven’t mentioned it since.

Don't ask, I can't explain why :-)

With this post, I'm re-launching the service.

The way the service works is you send me whatever copy you want me to review and edit. In 48 hours or less, I will provide you a written review of your copy.

The thought behind the service is simple – it’s easier to review copy than it is to create it. Easy means less of my time. Less of my time means lower price. Lower price means lower barrier to purchase. The idea is to have a service that's easy to purchase and provide that results in something of value.

Win/win.

Hi Jim,

I have to write many, many letters. I paid a copywriter once and all I got was my own words back to me. Haven't had anyone since...Thank you, thank you, thank you! Wow! I love what you did to my letter. You now have a client for life. I am so impressed with the changes you made. I think everything is very clear...this letter looks good.

- three weeks later -

I just have to share with you - My letter is working!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I have just received full payment for one ad and have had several phone calls with questions. I am thrilled! None of my letters have ever gotten any kind of response so to have this kind of response so early is absolutely an answer to prayer.

God bless you…

Your friend,

Joyce Hawkins
Here’s the link to get my review: CLICK HERE!

When I say review, I don’t mean a lot of weak comments like “good”, “add more”, “change this”, etc. When I review something I offer substantive feedback on what needs to change, be clarified, removed, rearranged, or beefed-up. I often re-write sentences for greater impact and clarity, correct grammar when I see something wrong, and cut and paste the copy to make greater sense. What I won’t do is re-write the copy to create something completely different. For that, you need to hire me as a copywriter.

This isn't a proofreading or copyediting service - it's a substantive review on the effectiveness of your copy given the reader, your offer, and call to action:

  • Sales letters
  • Brochures
  • White papers
  • Case studies
  • Sell sheets
  • Lead generation letters
  • Landing pages
  • Web copy
  • Email marketing
  • Etc.
Your service and your expertise on the purchase decision of the "buyer" was extremely helpful. It allowed me to organize the letter into a better format. You offered insight into words that I would not have expected the reader to question...You pointed out what I would look at as a benefit, the reader would have looked at differently and possibly taken the wrong way.  You helped me to realize my strengths. The insight you gave me by asking questions about my business practices and values, how I want to do business, and with whom, were priceless attributes that I will carry into my business and marketing. This letter will be a client's first impression of my services. I needed the review. You helped me exceed my expectations.

Thank you,

Lori Martin

Here’s my offer:

I’ll give you my best thoughts, ideas, and guidance reviewing whatever copy you have for $100 a page or URL (URLs are $100 per 500 words, round up to the nearest 500.).

There are no refunds. And the only guarantee is I will give you my best thoughts, ideas, and suggestions to improve and maximize the effectiveness of whatever you give me.

There is a two step process to purchase this service.  CLICK HERE and you'll be taken to Step 1, a basic information gathering page where you upload the copy you want me to review. When you submit your copy you’re taken to the Step 2, where you click over to PayPal and make payment. From there, I do the work and send the review back to you - in 48 hours or less.

Here’s the link to get things going: CLICK HERE!

=======

Here is a letter I was sent to review.

Here is my review.

Here is the final letter.

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