Fire in the hole!

Well, not quite. Certainly there's no reason to prepare of an explosion of any kind.

But it's time to strap on a rocket and get your business moving.

That's the idea behind our QuickStart offer -- get your business moving foward as quickly as possible.

Here's the offer

As part our out QuickStart service we'll take your current sales and marketing materials -- sales letters, brochure, datasheets, web copy, landing pages, ad copy, etc. -- and give it a makeover. Far more than mere copyediting, we'll rewrite it using proven methods to make it more compelling, leading to more reader action and activity.

Hi Jim,

I love what you did to my letter. You now have a client for life. I am so impressed with the changes you made. I think everything is very clear…this letter looks good.

– three weeks later -

I just have to share with you – My letter is working!!!!!!!!!!!!!!!!!!!!!!!!!!!!

I am thrilled! None of my letters have ever gotten any kind of response so to have this kind of response so early is absolutely an answer to prayer.

God bless you…

Your friend,

Joyce Hawkins

Here's what's different about it

What makes this simple offer different is twofold: 1) it's a rewrite of what you have, not the creation of something completely new 2) the time to impact is much faster.

Let's face it, the odds are what you have in terms of customer communication isn't terrible. In fact, it's probably served you pretty well. That's true for most businesses -- assuming you have a business with paying customers. That means tossing everything out the door isn't the starting point. The starting point most appropriate is likely to take what you have -- both in terms of content and position -- and make it better.

And it's equally likely you don't want or have the time to start everything over from ground zero. Assuming you have a business, why not take have you have and make it better?

Here's why it can help

The reason giving your communication and copy a makeover can help is simple and based on one premise:

The premise is you have a business, which means you have paying customers. That means your offer is finding an audience and converting sales opportunities -- albeit the volume and rate of response may be lower than you expect and desire. With an existing business and response, the issue often isn't starting over, but making what exists more compelling.

And that's what the QuickStart program does -- take what success you have and imporve upon it by employing proven methods of customer communication.

The reason copy makeovers often work well is because even nominal increases in response can result in substantial revenue increases. The fastest way to improve response is to take what you have and make it better -- fast and effective. Think of it as increasing the value of your home -- you can remodel and add a room or tear it down, dig a new foundation, and build a new house. Which is faster at increasing value?

Another attractive aspect of our QuickStart program is cost. It's far more cost effective to go through a makeover than create something entirely new. That's a fact.

Oh my gosh Jim! You have completely blown me away with your rewrite of my copy. Please use me as a referral as many times as you like.

Dale Underwood, CEO EchoQuote

Here's something you ought to know

When we talk about a communication and copy makeover, we're not talking about proofreading and copy editing. Sure, those things are always included, but that's not the point. Continuing our remodeling analogy, that would be like painting over wallpaper. Ugh!

What we mean by a makeover is taking the thoughts, ideas, position, and direction you have in place and rewriting the copy you have using methods proven to increase reader response. What results is a more compelling story of your existing business.

Here's what you should do next